20 years of design innovation & collaboration

GOOCHDESIGNSTUDIO & The Amway Grand Plaza Hotel
Grand Rapids, MI

 
 
...it’s a paradox, this grand hotel filled with intimate spaces.
 
 
 
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process

GDS worked closely with management and a team of local consultants to transform the original 1982 Lobby Lounge into a Great Room experience that recognized the hotel's requirements of a leisurely breakfast and brunch spot - as well as an enticing bar serving craft cocktails, appetizers, and featuring weekly live jazz music. The interplay of materials, scale, and color elevates the architecture and creates an elegant yet easygoing, sensual vibe that transitions smoothly between the hotel's revered historic spaces and its more current and contemporary venues.

 

transformational

 

GDS worked closely with management and a team of local consultants to transform the original 1982 Lobby Lounge into a Great Room experience that recognized the hotel's requirements of a leisurely breakfast and brunch spot - as well as an enticing bar serving craft cocktails, appetizers, and featuring weekly live jazz music. The interplay of materials, scale, and color elevates the architecture and creates an elegant yet easygoing, sensual vibe that transitions smoothly between the hotel's revered historic spaces and its more current and contemporary venues.

Click on the images below for additional photos:

 
 

Pantlind Lobby

2005

"... I look at this place and think, you know, they don't make hotels like this anymore.  This is a gem. And this history is something we need to preserve."

 

Presidential Suite

2009

 

Ruth's Chris Steakhouse

2011

 

MONROE FACADE

2004-2007